Something most people may not ask themselves when they first enter their local retail store is, “Why is the one item I came to purchase, all the way at the back of the store?!”. How about walking into a grocery store? Have you ever noticed the brightly colored produce and intoxicating bakery aromas that seem to be the first thing your senses cling too? The answer is simple- product placement is a vital component to the success of one’s business and that bottle of milk, or laundry detergent you are specifically looking to buy is at the back of the store because retailers want you to look through the rest of the store to get to that one item on your list. This ingenious product placement plan is called “Destination Placement.” Retailers wish to increase their revenue by placing the most sought-after items at the back of the store so that consumers will hopefully become distracted by other products on their stroll to their “destination item(s)”

A great example of a company that utilizes product placement strategically is “Target.” Not only is Target Corporation the second-largest department store retailer in the United States (behind Wal-Mart) but many Target stores today boast a local “Starbucks” or eatery to keep consumers browsing and buying for an extended period. It goes without saying, that many “ladies day outings,” are not complete without a four-hour skirmish at the local SuperTarget. Since 80 percent of Targets customers are female with an average annual income of $50,000 to $75,000, you will invariably notice that purses, jewelry, and higher-end clothing are situated right past the cart exchange area.

Target isn’t the only company with product placement finesse. Here at Presco, we offer a full line of displays to help our products get noticed. These displays drive safety, marking products sales up by an average of 40%! Additionally, we are happy to offer suggestions and organizational assistance with placement of any of our Presco products. Want a custom build or brand display? Not a problem! Let us help to drive those numbers.

Next time you’re in a local home improvement store such as, SiteOne, Core & Main, Ewing, Keeling )  be on the lookout for Presco’s one-of-a-kind display cases below:

  • Presco Flag Display (PFD) –Looking for a long-lasting, wind tear-resistant marking flag that comes in a variety of colors and sizes? Look no further! The PFD can hold up to 9000 safety marking flags at any given time.
  • Presco Flag Display with shelf (PFDWS)- When you’re looking to offer more than flags, the PFDWS is your best solution. With a variety of product combinations available (i.e., barricade tapes and roll flagging; pesticide signs and pennant flags, etc.), and the ability to still house 6000 marking flags, the sky is truly the limit with this display option.
  • Presco Tape Display (PTD)- Our absolute newest addition to the Display family boasts 6 varied shelving levels, all of which are uniquely sized to house several length and size variations of standard or custom barricade tapes and underground barricade tapes. Not surprisingly, we have also added an option to easily install our small flag mount station as well as a rack-mount on either side of the display.

Our display cases are a significant asset to the Presco family, and we would love to show you how they can benefit your business too. Check them out HERE or reach out to one of our experienced National Account Managers today to learn how you can increase profits with a Presco display!